What Chairman Steele Might Have Said…
Friday, May 1st, 2009Podcast: Play in new window | Download (Duration: 3:00 — 2.7MB)
A piece of unsolicited advice for embattled Republican National Committee Chairman Michael Steele. Get a copy of “Words that Work – It’s Not What People Say, It’s What People Hear” by communications expert and pollster extraordinaire Frank Luntz and Commit it to heart. It’s must reading for anyone who’s professional fortunes are measured by their ability to convey a message effectively.——–
Which Mr. Steele has obviously NOT been able to do, at least not yet. Instead he finds himself lurching from one disaster to the next, putting out fires he himself has ignited and doing grave damage to his chairmanship and to the party he was elected to lead in the process.
His high-profile skirmish with Rush Limbaugh serves as a prime example. The incident was both avoidable and unnecessary, the byproduct of Steele’s apparently short memory.
While campaigning to represent Maryland in the US Senate, Steele’s opponents illicitly obtained and illegally distributed his private credit report to the public, while using hate speech to destroy his candidacy. During this time, Limbaugh vociferously denounced the tactics of Steele’s opponents and invited him to appear on the program as a show of support and solidarity. Steele should have reminded his CNN interrogators of these facts, publicly thanked Mr. Limbaugh for his support, privately resolved NEVER to be disloyal, and moved on from there. The actual results of that exchange are by now well documented, as are his recent pro-choice/pro-life musings and his threats to withhold party support from renegade GOP Senators Olympia Snowe,Susan Collins and Arlen Specter in their future re-election bids. Note to Steele – the Republican Party is a pro-life party,period.
It would also behoove Steele to remember that his job is to attack his adversaries and to help Republicans win elections not argue with them. At the rate things are going however,Chairman Steele will soon be ex-Chairman Steele; and indeed talk of his resignation is steadily mounting.
In closing and on second thought Mr.Chairman don’t just get the book; you obviously don’t have enough time to apply it’s lessons. Instead,you need to hire the man who wrote it, and do what he says. Calling Frank Luntz!!!!